Hello there, I'm Berkay Gürakın.

• Marketing Executive @ Osmangazi Göz (2021 - )

 Strategic Leadership:
Developing and executing all digital marketing strategies (Meta Business Manager, Google Ads, Mail/SMS/Call Marketing), directly driving approximately 70% of company turnover through digital channels.

Cross-Departmental Coordination:
Leading and managing the International Health Tourism Team, Tele-Sales Team, Mobile App Development Team, and SEO & Web Development Team to ensure cohesive, growth-focused operations.

Brand Development & Communication:
Overseeing brand management initiatives including outdoor advertising, international fairs, sponsorships, and agency coordination; managing the production of all print and digital publications.

Growth Initiatives:
Spearheading expansion projects into international markets, integrating sales funnels with digital platforms to maximize lead generation and conversion rates.

Operational Excellence:
Implementing performance tracking and optimization processes across all marketing and sales activities to ensure continuous improvement and ROI maximization. 

• Project Leader & Digital Marketing Manager (2014 - )

 In my role as a Project Leader & Digital Marketing Manager, I led a team in developing sales-oriented digital marketing strategies for corporate clients in Türkiye. I managed projects related to corporate identity, digital, and outdoor advertising, ensuring high-quality deliverables that met client expectations. 

• Marketing Coordinator @ trexDCAS (Project Ends 2021)

 Led marketing efforts for the trexDCAS brand, overseeing digital campaigns, social media, and content strategy. Organized trade fairs, managed printed publications, and strengthened brand presence across multiple channels. 

• Digital Marketing Manager @ Numan Kaleli A.Ş. (2 years)

Developed lead-focused, sales-oriented marketing strategies by creating corporate identities for all group brands from the ground up. Oversaw end-to-end digital marketing processes including website and content creation, social media management, SEO, and visual production. Managed photo/video content, digital and print advertising, and coordinated trade fair participation.

 Grew a brand I built from scratch into the second most engaging brand in its sector nationwide. 

• Intern @ Doğuş Yayın Grubu (1 year)

• University of Helsinki - Visiting Researcher 2016 - 2017

• Tallinn University (Master's Degree) Literature, Visual Culture and Film Studies 2016 - 2017

• Marmara University (Master's Degree) 2015 - 2018
  • GPA: 3,96 / 4

• Kocaeli University (Master's Degree), Cinema & TV
  • GPA: 3,38 / 4

• Kocaeli University (Bachelor's Degree) Communication Faculty - Journalism 2010 - 2015
  • GPA 75.10 / 100

• Marketing Management and Digital Strategy - Harvard Extension School (Jul 2023)
• Content Marketing - Semrush (Jun 2020)
• Fundamentals of Digital Marketing - Google Digital Garage  (May 2020)
• Social Media Marketing - Udemy (Sep 2019)
• E-Marketing Seminar for Commercials - n11 Yayınlama May 2018
• Certificate of Participation - Kocaeli University Kocaeli Üniversitesi (Nov 2017) International Communication Science & Media Studies Congress
• Certificate of Achievement - Critical Language Scholarship Program (CLS) (Aug 2012)
• Communication Technics - Naature Academy (May 2012)
• English Language Education - Certificate of Achievement Ankara University (Nov 2011)
• Diction and Oratory - Unicertificação
• Radio and Television Programming - academia

• The Young Communicators Competition - Award of Auditory Branch, Aydin Dogan Foundation 

• Jean Monnet Scholarship
• University of Helsinki

• Critical Language Scholarship (CLS)

• Erasmus+ Scholarship
• Tallinn University

• English (Advanced)
• Finnish (Beginner)
• Turkish (Native)
• Spanish (Beginner)